Vistaprint launched in 1999 and has gone from a pure start-up print company to an internet giant with over $2 billion in annual sales.
It did so because it introduced a totally new business model, that of only having an on-line presence. An industry commited to customer service delivered by company representatives who worked long and hard to build long lasting relationships with the decision makers of the clients in their given territory was suddenly turned upside down. The printing industry was slow to appreciate that for a very large percentage of both the jobs that were wanted and the people that had to order them a quick, no fuss on-line solution was just ideal. To so many customers it didn't matter that they'd used a small J-Peg logo instead of the crisp and clear vector graphic that their usual printer had on file. It didn't even matter if the job wasn't quite as expected first time round, it was so cheap and so quick you just did it again.
The very same type of disruptive technology is just starting to appear in the Promotional Products industry which is why Pulsar Print Management, having learnt lessons from the printing side of the business where we had to play catch-up for a while, is beginning to launch individual sites with every product already branded with your logo and available to order immediatley on-line.
The only difference is there will still be our high level of customer care, quality control and value going on, it will just be behind the scenes or more accurately, behind your screen. We are planning on being able to roll out our new fully e-commerce sites from mid-September. Please do contact us if you would like to be first on the list. These sites will have an ever growing list of items available to order but they will run in tandem with our main site where if its possible to have your logo on it you can find it there.
We hope you will be suitably impressed.