If you have visted our website a few times in recent weeks you will have noticed some quite major changes. We have gone from a very static non mobile friendly site that looked like this:
To a much more searchable, useable and more importantly, mobile friendly website that looks something like this:
The development hasn't stopped there. When we originally launched the site we had a price range that we quoted on all of the products with the exception of some POA items such as USB sticks where the price fluctuates considerably sometimes even on a day to day basis. The problem we found with quoting a price range was that customers, quite rightly in our opinion, thought that the lower price would be for a lot of items branded in a single colour and the higher price would be for fewer items branded in full colour. A reasonable assumption but far from the truth. The idea behind the range was to give an impression of whether the particular item was to be regarded as a 'budget', 'mid range' or 'premium' product. That wasn't very clear and what was even more difficult was to try and explain to a customer that wanted a product in the £0.40 - £0.79 range that in fact they would cost £3.00 each by the time they were personalised, delivered and had VAT added.
It is of course almost impossible to give any sort of accurate guide because the variations that can be specified are so great. Given this we have decided that to just quote a 'From' price will give a much more representative figure when you look at any product. This change happened last Thursday and is a major step forward we think. There are still inaccuracies on the database relating to some of the minimim order quantities etc, but rest assured we are constantly working to improve every area.
We hope you enjoy our new website, happy browsing.