A few years ago marketing guru's in America claimed that you should change your logo every few years and I thought at the time it seemed a bit extreme but my toils over the weekend might just have convinced me otherwise.
Having succumbed to much pressure from the wife I very reluctantly put my old decorating clothes on and opened a tin of paint for the first time in many years. I loathe deocrating personally as I spent most of my teens doing it rather than getting out enjoying myself. I have to say though that the result does appear to be a spectacular improvement as this picture illustrates:
Unfortunately I might well be a victim of my own success, aaaarrrrgghhh!!
However maybe it's time you consider doing a similar thing to your own brand and see if you can achieve a similarly spectacular improvement in your company's image.
If any of the following are true then it really is time to act:
- Your brand has changed its name.
- Your company has modified its service or product offerings.
- You haven't changed your logo in over a decade.
- Your current logo was not professionally designed and could be improved.
Any of those ring true? If so come and talk to us and revitalise your company image.