I came across a very interesting survey recently regarding branded clothing, the main points being:
- 91% of those questioned used branded clothing.
- 46% of that was for Exhibitions.
- 42% for Brand Awareness.
- 35% for Staff Uniforms.
- 27% for Promotions.
- 26% for Give-aways.
- 18% for Staff Fun Days.
- 17% for Conferences.
- 14% for Charity Events.
Firstly the headline figure that 91% of the companies that responded use some form of corporate clothing, that is certainly a higher figure than I imagined it would be. What wasn't a surprise was the percentage of T Shirts and Polo Shirts in comparison to other garments although I can't help thinking that branded baseball caps should have been in there somewhere and reasonably high up on the list too.
Also of interest is the breakdown of what prompted the purchase of the garments in the first place. We certainly have experience producing garments for Charity events, Staff Uniforms and Conferences. We would also agree that quality is almost always the most important factor with price coming behind that. With that in mind we nearly always advise DTG printing for T Shirts and embroidery for Polo Shirts. The variety of fabrics that can be Direct To Garment printed is growing all the time and as printing speeds become ever faster, DTG that was normally used for short runs is more and more competitive on longer runs as well.
All of this is pretty good news for those companies that want to provide branded clothing to their staff and have some give-aways at exhibitions as the price per garment is coming down and the quality is going up.
Why not click through here to see what you can get these days.