I'm pleased to report that I have not suffered from any more cilinary disasters this week mainly because I haven't tried anything new and have only stuck to tried and tested recipes. Something that I am also guilty of as far as business goes. It is so tempting to just stay in your comfort zone in most everything we do. This week I took the really bold step of changing our advertising on Yell.com go me eh! Time will tell if this has been a worthwhile investment but at least it means that we have changed something. I'm a firm believer that businesses either expand or contract, they very rarely stand still. We have enjoyed a period of relative calm and stability for the last few years and so it is high time we made moves to expand the business hence increasing the advertising budget for this year. I will let you know how it's going in later blogs. Wish us luck.
P.S. Well done Team GB.