Good morning
If you have a look at the graph below you will see that the promotional products industry has now exceeded the 1 Billion GBP mark for the first time and inflation adjusted is back almost to pre financial crisis levels.
The following graph gives you a breakdown of where this money is being spent.
As you can see Bags bags the title for top product followed closely by pens and mugs as personaly I think the 'Plastic Giveaways' category is far too 'all encompassing'. Overall though quite an encouraging picture as it seems that businesses are once again investing in marketing materials and goods. Since that is the business we are in looks like a reason to smile for this year at least!!